VIDEO: A really big game of Jenga played with Cat machines
To show off Caterpillar machines, the company pitted excavators, telehandlers and other machines in a giant Jenga-like game of blocks.
The object of the game is for heavy equipment operators to remove and then reposition a stack of 27 blocks one at a time without toppling the structure. Machine operators can only use machines and attachments. The video has over 785,000 views.
Companies are using elaborate stunts to show off their wares. Last summer a hamster drove a Volvo dump truck out of a quarry to show off the vehicle's enhanced steering system.