McDonald’s Japan fights low sales with appetizing prize: an 18-karat gold McNugget
McDonald’s Japan has launched a peculiar contest that involves customers photo- searching for clues left by a yellow-suited “Nugget Thief” at stores around the country. The prize? A non-edible McNugget made of 18-karat gold, weighing about 1.8 ounces.
In February, McDonald’s Japan posted its first profit in three years. In 2015, however, it reported a loss of 34.7 billion yen, or over $300 million.
The hunt for the mysterious nugget thief is set to run from June 8 to June 28, and during that time one person per day will also win 39 days of chicken nuggets.