New Digest Ad Layout WITHOUT PRICING
We are launching new digests to make the site easier to read and offer more value to our clients who advertise them. You will notice that the ads are big, simple and uncluttered for better CTR and visibility. It is advertising that makes an impact.
Note the following:
- There are no longer any featured news releases. Everything is either a banner ad or a sponsor digest post.
- All the weekly digests and monthly digest are launched. Gold News Digest and Mining News Digest is pending.
- No changes are planned for the Suppliers and Equipment Digest and the Mine Development Digest. The Suppliers and Equipment Digest advertising stays as is.
Mining News Digest
- As of April 2012, subscriber total is 122,000.
- Open rates for the new digest layout is pending. Old rate was between 2.81% and 8.55%.
Current Product Mix and What We Usually Sell
Clearly we have some products that have been running for a long time that have not sold. Let's ditch the products that don't sell and enhance and add value to the the products that do well.
- Sponsor Message – Runs weekly at $2,300. This is 100% sold out.
- Featured News Release spot one – Runs daily at $330 each or $1,650 for six. This is about 50% sold out.
- Featured News Release spot two – Runs daily at $330 each or $1,650 for six. This is about 10% sold.
- 486×60 – Runs weekly at $1,155. Nothing sold for the rest of the year. This is less than 10% sold.
- Right Side banner ad six spots – Nothing sold for the rest of the year. Runs weekly at $665. Less than 10% sold.
Proposed Product Mix
- Sponsor Digest Post Spot One – Runs weekly at $3,750. There are other options for clients that want to keep the old rate.
- Sponsor Digest Post Spot Two – This spot is only available for daily runs. No booked runs. Cost is $450 each.
- 120×60 Banner Ads – We have four spots available for banner ads. These are smaller IAB units at 120×60 each. These run weekly at $200 each. Monthly pricing will also be available.
Commodity digest have a great engagement with higher open rates than the Mining News Digest. With the new digest additions, our subscription rate should be climbing rapidly.
- As of April 2012, current subscriber list is 93,000
- New open rates are pending. Open rates for commodity digests are higher than the Mining News Digest.
Current editions we publishing are the following:
- Coal News Digest – Weekly
- Copper News Digest – Weekly
- Diamond News Digest – Weekly
- Gold News Digest – Weekly
- Iron Ore News Digest – Weekly
- Potash News Digest – Monthly
- Silver News Digest – Weekly
New digests we are launching are the following. These are a mix of weekly, bi-monthly and monthly:
- Nickel News Digest
- Oil Sands News Digest
- PGMs News Digest
- Rare Earth News Digest
- Uranium News Digest
- Zinc News Digest
- Australia News Digest
- China News Digest
Current ad products
- Text ad per digest at $370 per week.
- We also have the same banner ad and featured news release products. None have sold.
Proposed ad products
- Sponsor Digest Post Spot One – Runs at $2,300 per week. Appears in one run of all our weekly digests.
- Sponsor Digest Post Spot Two – Digest specific at $370 per run. We will also sell a run that will appear in all our digests at $1,800 per week.
- 180×150 Banner Spot – One spot available. Cost is $1,500 per digest per quarter.
- 120×60 Banner Spot – Four spots available. Cost is $200 per quarter per digest.
Rationale for Increase
- We have one of the largest email lists in the industry.
- The Sponsor Digest Post spot is xx% bigger than the sponsor message spot.
- After much teeth gnashing, the incremental price increases of 20% or more each year have sold out quickly.
- This is a break with the past. It is new, improved product thus the pricing.
- There is no competing advertising with the ad. It is in your face.
- If the client doesn't want the price, there is an out. The can buy the sponsored post spot in the commodity digests.
- Clicks are cheap. XXX
- We are starting the slower summer months. The sales staff will have the fall to educate staff on increases in prices.