Parker Hannifin creates nitrogen program

Parker Hannifin Corp. has created a personalized Web marketing program to use in combination with its Tire$aver nitrogen tire filling service aimed at improving customer loyalty.

When a customer has his tires filled with nitrogen, a protection plan registration is used to capture pertinent contact information. With this informaiton, the dealer can send out e-newsletters and coupons and pursue his own marketing campaigns, the company explains…more at MTD