Rio Tinto to launch virtual tour of its Canadian Diavik diamond mine
Rio Tinto Diamonds (LON:RIO) will introduce Tuesday its innovative Oculus Rift technology at a jewellery show, to provide an interactive virtual journey into its Canadian Diavik diamond, in the remote Northwest Territories.
Oculus Rift, to debut at the JCK Luxury Show in Las Vegas, is a virtual reality headset that “provides a completely immersive, computer generated environment,” according to the company.
Users will be able to fly above the coast of Canada and land at its 60%-owned Diavik diamond operation, from where they’ll be taken on an interactive journey down the mine.
“It is important for the diamond industry, from the trade through to the final consumer, to gain an understanding of where Rio Tinto’s diamonds come from and how they are mined,” said Rio Tinto Diamonds North American manager Brandee Dallow.
Other than Diavik, the company holds a 78% interest in the Murowa diamond mine in Zimbabwe and it is the sole owner of the Argyle mine in Australia.