The Ugly Canadians – Shifting Sands – Mining, the Media and Public Perception – by Vivian Danielson (1999)
Vivian Danielson is a former editor of the Northern Miner and a co-author of “Gold Today, Gone Tomorrow: Anatomy of the Bre-X Swindle (1997). The following speech was given at the Mineral Economics Society 11th Symposium on January 25, 1999.
Ten years on, Ms. Danielson’s speech is still a very thought provoking analysis of industry strengths and weaknesses and many of the issues she raises continue to haunt the industry.
Please note that I added the term “Ugly Canadians” to the title for Google search terms. Stan Sudol
The mining industry entered the 20th century like a lion, welcomed for its power and strength in building this nation’s economy. Many believe it will leave this century like a lamb, perhaps even a sacrificial one, laid to rest at the altar of changing public values and perceptions.
Some tough questions were asked about mining’s future during the CIM’s 100th anniversary celebration in Montreal last May. Would there be a 200th anniversary celebration? And could mining become the buggy whip industry of the 21st century, something to be studied by bright young MBA students on how not to manage an industry? Noranda’s David Goldman, the man who asked those questions, warned delegates that the industry may have lost the patience and good-will of the public, and that, for many, miners are no longer welcome in the modern world…read the rest of the article here.