Bell Equipment gains Finlay distribution rights in South Africa
South African OEM, Bell Equipment has been granted distribution rights by Terex® Finlay for their range of mobile crushing, screening and recycling equipment in South Africa, thereby expanding its strategic alliances with global OEMs and growing the company's product range.
Announcing the distribution agreement in Omagh, Northern Ireland earlier this month, Terex Finlay's Sales and Marketing Director, Nigel Irvine said: "Southern Africa is a growing mobile crushing and screening region and we begin our partnership with Bell Equipment as a market leading brand. Through Bell Equipment we have a strong business partner with locations throughout the market place and focused customer support. This offers us a great partner platform to further develop new Finlay equipment sales and also support the large existing population of machines across the region. We look forward to growing our position in the market and developing our partnership."
Commenting on the announcement, Bell Equipment Group Chief Executive, Gary Bell said the company is looking forward to growing its partnership with Terex Finlay and is pleased to be able to enhance its product range with the addition of a world class material processing product line. "Our agreement will complement our existing product offering and is in line with our strategy to provide a one-stop shop for first class equipment solutions to our customers throughout Southern Africa.
The Finlay tracked mobile crusher product line includes jaw, impactor and cone crushers. This range of crushers is internationally renowned for their versatility and flexibility in the reduction and sizing of aggregates for construction materials, mining and also recycling construction waste.
The Finlay tracked mobile screener product line comprises of 3-way split heavy duty forward facing, 3-way and 4-way split inclined and 4-way split horizontal screening units. This comprehensive range of tracked mobile machines are proven on a global basis in applications ranging from heavy duty scalping to high precision screening.
Continued Bell: "The Finlay range is a good and proven product that is well recognised in the mining, aggregate and recycling sectors. Importantly we are establishing a dedicated team of industry and product specialists to provide sales and service to our screening and crushing customers throughout the territory.
"Our partnership is a natural progression for Bell as we already distribute and support Articulated Dump Trucks, Excavators and Wheel Loaders, which are used extensively in the mining and quarry industries. We are also active in the coal mining industry where several customers make use of mobile crushing and screening equipment. In addition, the new partnership ties in closely with our Bomag range of machines which make use of aggregates supplied from these material processing machines," he added.
ABOUT BELL EQUIPMENT
Bell Equipment is a leading global manufacturer, distributer and exporter of a wide range of material handling machines, which are marketed and distributed, both locally and internationally, through a wide network of branches and independent dealers. Bell Equipment has a product range of over 50 different models of tractor loader backhoes, wheel loaders, rigid and articulated haulers and tri-wheeler rough terrain material handling equipment, which is manufactured locally to world class quality standards. It supplies machinery to the sugar, forestry, mining and construction industries worldwide. In addition, Bell Equipment is an appointed distributor in selected territories representing the manufacturers of several leading international brands. The company has also strengthened its trading base through trade and strategic alliance agreements with other global companies. As such Bell Equipment is strategically placed as a one-stop shop for earthmoving equipment with over 100 products well suited to all applications.
Finlay is part of the Terex® Corporation and has been manufacturing mobile crushing, screening and recycling equipment in Northern Ireland for the worldwide market for over 55 years. Finlay is a global pioneer in mobile solutions and offers a comprehensive range of equipment to the quarrying, mining, construction, demolition and recycling industries. The company's ranges of innovative machines are manufactured to provide efficient production, low operational costs and ease of maintenance.