Rio Tinto appoints Bollywood actress as brand icon for its Nazraana collection
Rio Tinto Diamonds, one of the world’s major diamond producers, has announced Bollywood actress Yaami Gautam as the Brand Ambassador for Nazraana, its flagship diamond jewellery initiative for the Indian market.
Yaami Gautam made her first appearance as Brand Ambassador for Nazraana at India’s premium jewellery fashion event, India International Jewellery Week (IIJW) in Delhi on April 12.
According to Vikram Merchant, Manager of Rio Tinto Diamonds, Indian Representative Office, “Nazraana, which takes its reference from royal gift giving rituals of past eras, is woven into the gift giving traditions of modern India. These timeless and beautiful diamond gifts of love are ideal for all celebratory occasions. “Yaami’s classic elegance and appeal to the young fashion conscious Indian consumer is a perfect fit for the Nazraana brand. We are excited to have Yaami’s support and look forward to her involvement with our product.
Speaking on her association with Nazraana, Yaami Gautam said, “Nazraana is a wonderful initiative and I am delighted to be associated with these beautiful jewellery pieces. Diamond jewellery has been gaining popularity as a gift in India and the elegance and style of the Nazraana jewellery is generating a lot of interest.”
The Nazraana collection of jewellery is crafted using natural diamonds and hallmarked 18K and 14K gold or 925 silver. It is available in over 150 retailers throughout India.
About Rio Tinto Diamonds
Rio Tinto operates a fully integrated diamonds business from exploration through to sales and marketing. It is one of the world's major diamond producers through its 100 per cent control of the Argyle mine in Australia, 60 per cent of the Diavik mine in Canada, 78 per cent interest in the Murowa mine in Zimbabwe. These three mines allow Rio Tinto to supply a broad range of diamonds (size, colour and quality) for all market segments. Rio Tinto also has a 100 per cent interest in the Bunder project in India. The Bunder project is Rio Tinto's most advanced diamond project worldwide and the most important diamond discovery in India for many decades. Rio Tinto's share of the production from its three operating diamond mines is sold through its sales and marketing headquarters in Antwerp, with representative offices in Mumbai, Hong Kong and New York. It also operates a niche cutting and polishing factory in Perth for the rare pink diamonds from its Argyle mine. Rio Tinto is a leading supporter of the Kimberley Process, as well as a founding member of Responsible Jewellery Council. Rio Tinto was the first mining company to be certified by the Responsible Jewellery Council. For further information contact: www.riotintodiamonds.com