Corporate social responsibility is not filling a wish list of community wants: Michael Porter
To reduce the risk of having a large project scuttled by local activists, Michael Porter says companies must move beyond community relations and start aligning business interests with local needs and priorities.
Porter says that just ad hoc filling of a community wants does not work.
"Investments based on community wish lists and attempts to placate the loudest voices in a community have led to ever-shifting community requests, unilateral projects that have little impact, prioritizing image over outcomes, and missed opportunities for business and community alignment," writes Porter in the study's forward.
Porter argues for a "shared value model".
"Companies must tie community prosperity to the present long-term needs of the business in areas such as qualified labor pool, capable suppliers, and well-functioning community infrastructure."
Read the report on how to align a resource businesses operations with the community.
Image of Michael Porter by Yesicavaldez