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McDonald’s Japan fights low sales with appetizing prize: an 18-karat gold McNugget

Cecilia Jamasmie | May 31, 2016 | 10:15 am Precious Metals Asia Europe Gold 

McDonald’s Japan has launched a peculiar contest that involves customers photo- searching for clues left by a yellow-suited “Nugget Thief” at stores around the country. The prize? A non-edible McNugget made of 18-karat gold, weighing about 1.8 ounces. The new campaign,...

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