CRU appoints new Regional Director of Sales for Middle East and North Africa

CRU Group, the global intelligence company for the metals, mining and fertilizer industries, announced Monday the appointment of Zain Ajlouni as a Regional Director of Sales, Marketing and Customer Services for the Middle East and Northern Africa (MENA).

Ajlouni will be based out of Dubai, UAE and will cover mining, metals and fertilizer clients across the region. She has over 10 years’ experience of business development within the region, working with banks and other financial institutions.

Most recently, Ajlouni was an Associate Vice President for Guidepoint, having previously held a specialist sales role at Refinitiv. Using her extensive in-region business development experience, Ajlouni will increase CRU’s current market share by maintaining and growing client relationships with for both the analysis and consulting businesses.

“Zain brings a combination of region-specific business development and language skills which are the perfect fit for us as we look to consolidate our position in the mining, metals and fertilizer segments – all major growth sectors in the MENA region,” said Glenn Cooney, Head of Licensing and Vice President of Sales, Europe.

“New and existing customers alike will benefit from Zain’s experience, and we’re delighted to welcome her to the team.”