Orica Mining Services Launches New Global Bulk Product Range in Australia and New Zealand
Today, 1st May 2008 Orica Mining Services has launched the New Global Bulk Systems Product Range in Australia and New Zealand.
Orica has identified the need for globally consistent branding that allows us to speak the same product language to all of our Customers. As a result of this, Orica are changing some current product names so that each Customer will be able to talk about Orica products using the same global language.
Consistent global branding will allow our Customers to benefit from streamlined internal communications, with all personnel sharing expertise and knowledge, drawn from the experience of mining operations around the world. It will also assit us in delivering improved supply chain capability, efficiency and security of supply.