Gold ETF outflows misleading investors? WGC challenges the narrative

Gold ETF outflows have raised fresh doubts about the strength of the rally — but are investors reading the market wrong?

In this interview, Juan Carlos Artigas of the World Gold Council pushes back on the growing focus on ETF flows, arguing they represent only one part of a much broader market.

He explains why global demand remains resilient despite Western outflows, highlights continued buying from Asia and central banks, and breaks down what the data really shows beneath the headlines.

A sharp, timely look at one of the biggest debates in gold markets right now — and what investors may be missing.