Like many other companies across the globe, when the covid-19 pandemic hit, the world’s top diamond miner by output, Alrosa (MCX: ALRS), decided it was time to get creative to keep the business going.
Since the Spring of 2020, the company has been working on a video-viewer service. The platform recently received some enhancements and, according to the firm, has been performing positively.
In a press release, Alrosa said that the service allows clients to examine diamonds in real-time, with the guidance of gem experts.
The recent update to the solution was carried out by Alrosa’s United Selling Organization. Now, the platform allows buyers to examine rough diamonds from all angles, compare pieces and exchange data on each of them.
“Alrosa video-viewer provides our clients with the highest quality service complying with all information security criteria,” Evgeny Agureev, the miner’s deputy CEO, said in a media statement.
“In our recent months’ practice, during persisting counter-pandemic restrictions, this tool has allowed our customers to successfully study and choose the rough they need, regardless of their physical location.”