De Beers Diamond Jewellers opens new store in Almaty, Kazakhstan

De Beers Diamond Jewellers, the ultimate destination for diamond jewellery, is delighted to announce the opening of its new store in Almaty, Kazakhstan. The De Beers store is located on Bogenbai Batyr, 125 in Almaty – the premier shopping location for luxury brands. The Almaty store will be operated by Premier Metro Group, whose core business is the retail and distribution of luxury goods including jewellery, watches, cars, high-end mobile phones as well as fine wines.

François Delage, CEO of De Beers Diamonds Jewellers, explains, “Our opening in Almaty demonstrates the growing demand for De Beers Diamond Jewellery globally, beyond traditional markets. We are delighted to share our exceptional passion and expertise in diamond selection, craftsmanship and diamond jewellery design with a discerning clientele in this exciting, fast-growing market. We look forward to working with Premier Metro Group. Their expertise in luxury retail in Kazakhstan makes them the perfect partner for De Beers.”

Oleg Minchenko, Managing Partner of Premier Metro Group commented, “We are excited to launch De Beers into Kazakhstan. With over 120 years of peerless diamond expertise, De Beers is the quintessential diamond jewellery brand, and we are sure the Almaty clients will no doubt appreciate the superior sparkle and transparency that De Beers specially selected diamonds exhibit.”

Andrew Coxon, President of De Beers Institute of Diamonds commenting on the opening added “Every De Beers diamond is meticulously hand-selected to ensure that it has exceptional Fire, Life and Brilliance. To help showcase this, each De Beers store is equipped with a De Beers Iris, a unique technology that helps customers clearly see the beauty of every diamond through the eyes of an expert.”

The new store was officially opened on July 2nd 2011. The Bogenbai Batyr Street was closed in honour of the grand opening party – the first time a street has been closed in Almaty for a private party. The glamorous evening included over 250 guests across the social, political, business and arts worlds.

De Beers’ unique passion and expertise in creating jewellery with the world’s most naturally beautiful diamonds is unrivalled. De Beers draws on its unique heritage to select diamonds of outstanding beauty. A team of skilled artisans ensure craftsmanship of the highest standard and this can be seen at the new De Beers store through the iconic design collections, beautiful bridal offerings and exquisite high jewellery pieces.

De Beers has a worldwide presence with stores located in the most sought after locations including Old Bond Street in London, Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, The Landmark in Hong Kong and Ginza in Tokyo.


De Beers Diamond Jewellers is the ultimate destination for diamond jewellery. With over 120 years of diamond experience to draw on, De Beers Diamond Jewellers go well beyond the ‘4Cs’ of carat, weight, clarity, colour and cut to capture unmatched fire, life, and brilliance, providing the most beautiful diamonds in the world set in magnificent designs. The results are nothing less than sublime. The creation of timelessly elegant diamond jewellery – from selecting the world’s finest diamonds to impeccable craftsmanship and sophisticated designs – is the De Beers Difference, an absolute expression of the Art of Diamond Jewellery.


Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and manufactured. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each stone is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with total peace of mind.


De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.

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